Another week, another bunch of news, trends and advice from the world of content marketing.
This week social media developments have reigned supreme, with a major brand gaffe, new functionalities and ad offerings!
Let’s kick off with the greatest airline social media disaster since #QantasLuxury; we’re talking of course about US Airways!
US Airways are in the social media dog house
US Airways posted a rather explicit image on Twitter this week in response to a complaint to delays, causing quite a stir on Twitter and giving the company unwanted airtime. WARNING: Very explicit contained in this link http://www.buzzfeed.com/ryanhatesthis/us-airways-just-tweeted-out-one-of-the-most-graphic-things-y
And as a result the web has gone crazy with all the hilarious responses that followed. A prime example of why we recommend a strategy and risk mitigation process for social! http://globalflare.com/top-19-most-hilarious-responses-to-us-airways/
ANZ to launch Blue Notes as brand journalism strikes a cord
ANZ to join the ranks of brands who are becoming publishers. “We will be breaking our own stories,” says ANZ Bank Group Head of Strategic Content and Digital Media, Amanda Gome. “Our aim is to work hand-in-hand with [traditional media] journalists.”
Google taps in to mobile travel booking
Google wants you to not only search for hotel and flight deals using its search engine, but also reserve places through your smartphone. Introducing Room 77.
McDonald’s puts Londoners up in lights
Dubbed ‘Little Piccadilly,’ a new interactive screen at London’s Piccadilly Circus allow people to choose from over 300 million possible combinations of illustrated artwork and animations from the website LittlePicca.com.
Amazon unveils barcode-scanning, voice-recording grocery gadget
The future of shopping has arrived. Amazon’s ‘Dash’ is part barcode-scanner, part voice recorder. It connects to Amazon’s grocery delivery service, AmazonFresh, which is currently only available in Seattle, Los Angeles and San Francisco.
Messaging wars: Vine vs. Instagram, Facebook, Twitter, Snapchat
On Thursday Vine released Vine Messages, the app’s first foray into private messaging. It’s a competitive move to keep up with Facebook (whose Messenger and Instagram apps both offer private messaging) and Snapchat. What are the pros and cons of each service?
Messenger will soon be the only way to chat via mobile
Facebook is not just going into social domination but also mobile domination. It’s starting to notify users they’ll no longer have the option to send and receive messages in Facebook for iOS and Android, and will instead have to download Facebook Messenger to chat on mobile.
Facebook is changing its algorithm, again!
Facebook is attempting to eliminate the spam in our news feed by weeding out those who like baiting and sharing spam links. What does this mean for page competitions that ask you to like, share or comment?
YouTube has a competitor and it’s Yahoo
Yahoo is in talks with NDN – the fourth largest video service in the world.
Why the digital revolution is really just getting started
A great thought piece on how the digital revolution has benefited us, and how ironically, as automation takes over, the most valuable resource will be human capital. As Jaron Lanier put it, “in a virtual world of infinite abundance, only creativity could ever be in short supply.”
Twitter’s major ad push
Twitter is stepping up its advertising game. New app installed ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads.
Twitter pop ups
Just one of the many changes Twitter has made this week. Now you will receive a pop up notification every time someone engages with you.
Twitter’s new profiles
Here’s a great rundown of Twitter’s new profile features. One of the new Twitter profile’s most exciting features is the ability to pin a tweet. Now you can click on the little More menu in every tweet (those three dots), and select “Pin to your profile page”.
WordPress acquires LongReads
Longreads, which curates longform stories from around the web, has been acquired by Automattic, the company behind WordPress.
How B2B and B2C content marketing differs
They both have the same end goal but the framing and delivery can often be very different.
Have you come across any awesome content marketing articles this week?
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