The week in content marketing

October 8, 2012Uncategorized

Your curated content marketing hot spot.

Learn how much content marketing is changing healthcare

Numbers can be deceptive (sometimes). But some statistics are just too big to ignore. Exhibit A:Nearly ninety percent of all healthcare businesses are leveraging content marketing – tied for third among all industries.

To meme or not to meme, that is the question.

They’re the latest internet phenomenon to invade your inbox, newsfeed and Pinterest, but while image macro memes can rouse a chuckle, do they have a place in your content marketing strategy?

Target’s shoppable video may represent the future of advertising

Just the way Target would have wanted, I discovered the socially-shareable branded content through a system of integrated digital marketing channels, and ended up making a purchase I hadn’t expected when I woke up this morning.

The Google Exact Match Domain (EMD) penalty

What Google is not clear on is what criteria it uses to target a site. All we can speculate on is that it’s similar to the Penguin update and it’s all about high quality relevant traffic.

Is content marketing the new advertising?

So we know that there is more to marketing than promotion. But even this traditional definition is under attack. Traditional advertising and branding is under attack.

10 interesting digital marketing stats we’ve seen this week

Stats include how shoppers use mobile for product research, content marketing, Marks & Spencer’s multichannel shopping experience, Vevo and online customer service.