To kick off the first day of 2015’s conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.

We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.

Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015: