Recommended content pillars, topics and formats, social media amplification and integration on the site, conversion strategies for gated content and alignment of content with business objectives.
Lenovo – Think Progress (EMEA)
A content marketing strategy around a platform that would feature high-level IT and business content that would engage customers across EMEA throughout the buying cycle.
Canon – Fast Business
A content marketing microsite and LinkedIn Showcase Page that drove exceptional search engine rankings within just three months.
MyHayfever Spring 2015 Campaign
Build brand awareness and drive traffic to its website, but would also generate engagement with its new tool, 'PollenPulse'.
Advice Centre was created as a blog and content hub, however, there was no distribution strategy to ensure that Resilium was reaching its audience.
Intuit wanted to reach business owners and sole traders in Australia with a new cost-efficient and effective way to manage its accounts and invoicing.
Hans Smallgoods – Oliving the Life
Creating Hans Smallgoods first end-to-end digital content marketing campaign to increase brand awareness for its Oliving range.
Griffith University Open Day
Creating a fun and innovative online experience for prospective students who weren’t able to attend the university’s Open Day on 24 July 2016.
Universum – Millennial Project
Our task was to turn content that was historically very dry and numbers focused into something with genuine actionable insights for the audience.
#NoticeUS Family Homelessness
The challenge was to raise awareness regarding the 62,000 families with children under 12 who are currently experiencing homelessness on any given night.
Lenovo – Think Hub
The challenge was how to be heard in an already crowded marketplace – a place where educational and marketing content relating to technology and hardware was already prolific, and where product messaging was easily lost in the noise.
#NoticeUS Mission Australia
The organisation sought to challenge the perception of what an 'average homeless person' is and to bring more attention Australians who are forced to sleep in temporary solutions.
Empire – Australia
Our goal was to “provide content as outrageously sexy, fun and interesting as the show to entice audiences and drive ticket sales”. To execute this vision, we knew EMPIRE required its own platform and social media properties.
NRMA – Living Well Navigator
Our content marketing services needed to drive engagement with this audience through content designed to cater to the interests and needs of the personalities that make up this segment.